In 1986 I had a unique idea. I wanted to start an unusual introduction service where clients would feel welcome and unpressured. I wanted to give my clients the individual and personal attention that they deserved without spending a fortune.

Armed with a master’s degree in counseling from the College of New Jersey and being a licensed therapist by trade, I always enjoyed "fixing people up" in high school and college. I started Sweet Beginnings completely from scratch. I did not take over this business from another franchise. I only expected Sweet Beginnings to be a part time hobby, not a full time career. I originally started Sweet Beginnings from my home. At first, I did not meet my clients, I did everything by telephone.

As my client base grew, I started interviewing almost every client in person, and my company grew overnight. At this moment, I have about 700 members from the greater Philadelphia metropolitan area. Most of my clients are between 40 and 65 years old and are generally white collar professionals.

Many marriages and long term relationships have resulted from my service, and it continues to bring me great joy to make people happy!

dating service sunset